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Marketing is one of the most essential parts of running a business. Business owners hire copywriters and ghostwriters to write marketing materials for their companies. These include advertisements, brochures and websites.
Marketing materials help companies reach potential clients and direct them towards products they can purchase. Essentially, marketing materials are integral to the success of any business.
A copywriter is a person responsible for writing marketing material. This may include letters, emails, promotional material or sales scripts. Companies hire copywriters to write various kinds of marketing materials for them. These include sales letters, product descriptions, promotional campaigns and e-mails. Many times, businesses also hire ghostwriters to write similar material on their behalf.